Cafe Nil Brand Overview

We were given a brief overview of a mock company and asked to design logotypes and an identity system to complement it. Cafe Nil is “a moody, minimalist coffee bar and bakery…The beverages are hot, but the realizations are cold.” It is intellectually absurd, introspective, and “hipter-melancholy with deadpan-charm.” From these statements and adjectives, I created a Cafe Nil’s unique brand.