Positively POTS is a healthcare website that provides information about POTS* to people who believe they may have the disorder.

*Postural orthostatic tachycardia syndrome is a disorder that affects one’s blood circulation and can cause rapid heart rate, dizziness, fainting, and fatigue.

Preliminary Logo Drafts

what they need: colorful, distinguishable, original

I incorporated calming colors in a geometric way, as well as the “+” icon to represent the healthcare system.

3 million people have Postural orthostatic tachycardia syndrome, Positively POTS needed organized guidelines for their brand to provide information to these people.

turquoise being the national awareness color for POTS

tones of red to represent importance of blood circulation levels and heart health

Want to see the guidelines in use? Visit their website!

Positivly POTS Website
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